Dubbed the “dot connector,” Sarah started her career in Fashion PR. In 2012, she decided to channel her expert industry know-how, her extensive list of contacts and her countless amiable relationships by creating SIMPLY, a conference and event collective with one goal in mind: connecting. With the rise of influencer marketing, Sarah started managing some of the most sought-after celebrity influencers. Sarah has been featured in a variety of press outlets including Marie Claire, People Style Watch, E!, LA Business Journal, WWD, to name a few, and she was named a “Female Founder to Watch” by Forbes and is now a Forbes Fashion and Beauty contributor. In 2017, Sarah completed a successful acquisition for SIMPLY with Socialyte and held the position of President of Socialyte prior to becoming Co-CEO & CRO of The Digital Dept.