PRESS / PR42West was retained by Paramount to support the marketing and publicity of Top Gun: Maverick from its theatrical release through awards season. The film received six Academy Award nominations including Best Picture and won the Oscar for Best Sound.
TOP GUN: MAVERICK
Agency: 42West
Agency: 42WEST
Highest Grossing Film of 2022. The Return of a Worldwide Phenomenon.
OBJECTIVE
SOLUTION
Altogether, the agency helped make Top Gun: Maverick the highest grossing domestic release of 2022, the fifth highest grossing domestic film in history, and an Academy Award winner for all time. It was #1 Box Office on Memorial & Labor Day.
$718.7M
GROSSED DOMESTICALLY
13
GUILD AWARD NOMINATIONS
4
GUILD AWARD WINS
6
ACADEMY AWARD NOMINATIONS
1
ACADEMY AWARD WIN
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
Press
RELATED CASE STUDIES
CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
42WEST
THE DOOR
THE DIGITAL DEPT.
THE DIGITAL DEPT.
