42West was retained by Paramount to support the marketing and publicity of Top Gun: Maverick from its theatrical release through awards season.
42West’s responsibilities included securing press for cast and filmmakers in key consumer and industry publications to reach and present the film to awards voters. Other tasks included confirming special guild awards for members of the filmmaking team to raise the profile of the film in order for as many voters as possible to see the film and understand the groundbreaking craft that went into making it.
"U.S. Box Office: 'Top Gun: Maverick' Debuts to Stratospheric $124 Million."
- Variety
The making of a worldwide phenomenon.
The film received six Academy Award nominations including Best Picture and won the Oscar for Best Sound. Altogether, the agency helped make Top Gun: Maverick the highest grossing domestic release of 2022, the fifth highest grossing domestic film in history, and an Academy Award winner for all time.
