Work
Häagen-Dazs
SYNERGIES
Services
Campaign Strategy, Communications Planning, Media Relations, Influencer Marketing, Talent Management, Social Media Strategy, Partnership Activations
Häagen-Dazs, the leading premium ice cream brand in America, hired The Door for its national rebrand efforts and strategic media development of its That’s Dazs campaign.
The Door was hired as Häagen-Dazs earned media and influencer AOR to spearhead the iconic ice cream’s national rebrand for the next generation of consumers that would help earn a more prominent place in pop culture. Tasked with building and executing a multi-channel public relations strategy that spanned multiple years, The Door handled all aspects from media relations, new product launch announcements and influencer marketing to celebrity talent contracting, event planning and the construction of a purpose platform that resulted in brand donating $1.5M over the course of three years to aid underrepresented creative communities.
“The agency [The Door] is helping the ice cream brand with influencer and media relations and planning and strategy for its #ThatsDazs campaign. The push is part of Häagen-Dazs $1.5 million commitment over three years to reach a new generation of diverse tastemakers and creators.”
- PRWeek
600M media impressions and counting!
Across campaigns from 2021-2023, The Door has generated over 1.7B earned media impressions, contracted three celebrity talents, sampled over 10,000 products across the portfolio, inspired over +60 pieces of UGC and and contracted over +25 paid influencer ambassadors for amplified content across platforms like Instagram and TikTok.
