Work
Crocs
SYNERGIES
Services
Brand Strategy, Influencer Partnerships, Custom Experiential, Custom Mailers, Organic Seeding
To maximize awareness of Crocs' "Getaway Sandal" as the ultimate summer footwear, The Digital Dept. executed a comprehensive influencer program with experiential elements and social-first storytelling.
TDD’s approach activated high-caliber, culturally relevant influencers across paid and earned channels. TDD’s brand event brought together stylish creators for an intimate brunch in the Hollywood Hills. They mingled, tried on Crocs Getaway sandals, while simultaneously supporting Soles for Souls through a charitable integration. TDD elevated organic seeding with personalized mailers positioning the Crocs Sandal as ideal travel footwear. Finally, TDD launched a social campaign with over 20 influencers to extend the narrative, amplifying the Getaway Sandal’s allure and deepening engagement with Crocs’ target audience.
Amplifying allure and deepening engagement...
As a result of their efforts, TDD generated over 6.7M organic impressions and garnered 330K+ social engagements, far surpassing all benchmarks set for the program, and providing the brand with over $12 million dollars in earned media value.
