Work
Bumble
SYNERGIES
Services
Brand Strategy, Talent and Influencer Strategy, Influencer Partnerships, Custom Experiential, Amplification, Organic Seeding, Talent and Influencer Booking, Event Production, Guest List Curation, Front-of-House Management, Celebrity Booking, Digital Editorial Opportunities
Special Projects creates a talent and influencer strategy for Bumble to deepen consumer engagement and app usage, leveraging celebrity to align the brand with buzzy pop culture moments.
Special Projects is entrusted with creating Bumble’s overall talent strategy managing numerous deals with public figures including Barry Keoghan, Alix Earle, Ashley Park, Hannah Waddingham, Sofia Richie, Teyana Taylor, Bobbi Althoff, Adam DiMarco, TINX, and many more. Various brand activations and campaigns featuring photo, video, and mixed-media content ran across multiple social media platforms including Instagram, YouTube, and TikTok.
"The Special Projects team has the best celebrity acumen of any agency in the business. Their ability to tap into our brand's DNA and create bespoke talent programs that are fully aligned with our brand attributes makes them invaluable."
- Selby Drummond, Chief Brand Officer, Bumble
Making more than the first move...
Special Projects is charged with leading the brand’s VIP and tent pole event initiatives, creating bespoke events for the brand’s executives and consumers in major US markets.
