T3 came to The Digital Department looking to increase their brand awareness, relevance in the hair space, and ultimately drive sales while positioning themselves as the go-to hot hair tools through on-going influencer ambassadors & events produced by our in-house experiential team.
T3 MICRO
Agency: The Digital Dept.
Agency: THE DIGITAL DEPT.
Tapping influential creators via seeding & ongoing events.
OBJECTIVE
SOLUTION
We spearheaded T3’s influencer strategy to support their rebrand and launch of their e-commerce site. While working together over a 5-year span, the brand’s influencer media spend significantly increased year-over-year. We launched T3’s first ambassador program bringing in a rotating group of influencers that were activated through content creation and attendance at branded events resulting in quality relationships, guaranteed impressions, and exclusive content. Every 6 months, the group of talent was audited in order to ensure we are staying on target, allowing us to bring in a fresh group of talent to expand the brand’s audience based on data learned from past partnerships.
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
1.5K
ORGANIC INFLUENCERS
500
MONTHLY PLACEMENTS
45 M
SOCIAL ENGAGEMENTS
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
INFLUENCER
Ongoing strategy, casting, contracting and execution.
EXPERIENTIAL
Produced various events from ideation through execution throughout the partnership inclusive of all event production in addition to influencer invites and management.
CONTENT
Generated 500 pieces of content monthly securing over 45M impressions
TRACKING / REPORTING
We monitored social engagement at every phase of the campaign.
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CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
42WEST
THE DOOR
THE DIGITAL DEPT.
THE DIGITAL DEPT.
