CREATIVE & PRODUCTIONPayPal aimed to tout their Global Merchant Lending program by spotlighting success stories of specific small business clients. Leveraging photography and video content in conjunction with written pieces on their digital newsroom, PayPal looked to increase awareness of the GML program, and further solidify the brand’s commitment to small business owners (SMB).
PAYPAL
Agency: Viewpoint Creative
Agency: VIEWPOINT CREATIVE
Video Content that Connects.
OBJECTIVE
SOLUTION
Viewpoint led film crews to locations around the country, profiling successful small business entrepreneurs. Executing short form, documentary-style pieces and dynamic photography, the series illustrated how a variety of PayPal lending products helped these entrepreneurs successfully scale their operations and thrive.
49MM
TOTAL IMPRESSIONS
26 MM
TOTAL VIEWS
16 MM
VIDEO COMPLETIONS
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
CONTENT
Created SMB-centric video content for the PayPal digital Newsroom and corresponding social cutdowns and teasers for paid distribution.
CREATIVE DEVELOPMENT
We worked closely and collaboratively with our client creative lead to develop a custom production approach for each SMB story.
LIVE ACTION FILMING
Concept, production, photography and shoot were all developed and managed in-house.
EDIT
Post-production including editorial, color and mix.
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CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
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