PRESS / PR42West supported Mattel Television for publicity efforts dedicated to the premiere of Barbie Princess Adventures on Netflix, the studio’s first stand-alone Barbie film since 2017.
MATTEL TELEVISION, BARBIE PRINCESS ADVENTURES
Agency: 42West
Agency: 42WEST
Top Ten Most Viewed on Netflix.
OBJECTIVE
SOLUTION
Created a multi-faceted PR and Publicity campaign that interested top-tier entertainment, parenting, animation and trade media. PopSugar, Romper and Buzzfeed, among many other key earned media outlets, highlighted the significance and popularity of new Barbie original content.
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
140
PLACEMENTS
803,283,805
IMPRESSIONS
SERVICES
PUBLICITY
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SOCIAL MEDIA
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