CREATIVE & PRODUCTIONRaise awareness and drive donations for The Leary Firefighters Foundation by recognizing the 20th commemoration of the Worcester Cold Storage Warehouse fire that claimed the lives of six firefighters in 1999.
LEARY FIREFIGHTERS FOUNDATION
Agency: Viewpoint Creative
Agency: VIEWPOINT CREATIVE
Video Content that Makes a Difference and an Impact.
OBJECTIVE
SOLUTION
Deliver a short-form documentary series that tells the story of the W6, honors the fallen firefighters and showcases the impact of the fire on the City of Worcester, its fire department, and the families involved. Using a roll-out strategy that launched on the 20th commemoration of the tragedy, the series delivered new episodes weekly to sustain viewership and drive support for the foundation. The series was featured on the Rachel Ray Show, and earned significant engagement across the Foundation’s social media channels.
26
FILM FESTIVAL SELECTIONS/AWARDS
1
MUSE GOLD MEDAL
118K+
YOUTUBE VIEWS
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
CONTENT
5 short-form content episodes plus social teasers and campaign trailer.
CREATIVE & PRODUCTION
Concept, scripting, pre-production and shoot were all developed and managed in-house.
DESIGN
Logo development, key art, motion and marketing graphics.
EDIT
Post-production including editorial, color and mix.
RELATED CASE STUDIES
CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
42WEST
THE DOOR
THE DIGITAL DEPT.
THE DIGITAL DEPT.