H&M LEAGUE WINTER ACTIVATION

Agency: THE DIGITAL DEPT.

An event that drove content creation and distribution.

OBJECTIVE

H&M came to The Digital Department to produce an influencer retreat that would help promote Black Friday and Holiday season staples for the brand with the goal of driving sales in the upcoming season. 

SOLUTION

The Digital Dept. executed a full-scale influencer retreat in Utah for the H&M League ambassador program. The purpose of the retreat was to create content for the Black Friday and Holiday Season for both the brand and the ambassadors to utilize on their own channels, in addition to creating unforgettable memories for the ambassadors to further cement their relationship with the brand. Be Social secured the ultimate venue in a mountain-like setting and transformed the space to feel like the holidays in October so that influencer content was secured in advance of the holiday season.

600M+

TOTAL CAMPAIGN MEDIA IMPRESSIONS

59M+

TOTAL CAMPAIGN MEDIA IMPRESSIONS

59M+

TOTAL CAMPAIGN MEDIA IMPRESSIONS

59M+

TOTAL CAMPAIGN MEDIA IMPRESSIONS

8M+

IMPRESSIONS

559

PIECES OF CONTENT CREATED

42

SPONSORS SECURED

5

ON-SITE EVENTS

SERVICES

PUBLICITY

Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.

INFLUENCER MARKETING

We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.

CONTENT DEVELOPMENT

We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.

EVENTS

We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.

TALENT MANAGEMENT

We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.

SOCIAL MEDIA

Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).

INFLUENCERS
INFLUENCER
Strategy, casting, contracting and execution.
ACTIVATION
ACTIVATION
Activated with a full-scale influencer retreat in Utah that highlighted 5 different key on-site events and content moments.
CONTENT
CONTENT
Generated 50 pieces of content including actress, Kimberly J. Brown’s, overnight stay.
TRACKING _ REPORTING
TRACKING / REPORTING
We monitored social engagement at every phase of the campaign.

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CREATIVE BRANDING

We specialize in creative branding to build identities and logos across all platforms.

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