The Door was retained to evolve the #ThatsDazs campaign in partnership with social tastemaker and rising Brooklyn designer, Jade Purple Brown while aiding in the brand’s mission to uplift underrepresented creatives.
HӒAGEN-DAZS
Agency: The Door
Agency: THE DOOR
600 Million Media Impressions and counting!
OBJECTIVE
SOLUTION
We built Häagen-Dazs’ cultural footprint by partnering with celebrity talent, Leslie Grace and Jade Purple Brown. Then leveraged our tastemaker network of diverse influencers to capture their #CitySweetMoment on TikTok. Finally, we activated an IRL bodega in Brooklyn to celebrate the launch with earned national, local, consumer and trade media.
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
INSTAGRAM IMPRESSIONS
19M+
TIKTOK IMPRESSIONS
Press
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
PR / MEDIA
Grew the Häagen-Dazs brand purpose through cultural immersion, including a $500K allocation to 5 deserving nonprofits.
AMPLIFICATION
Enlisted celebrity talent, Leslie Grace, to promote City Sweets and act as a voice for rising talent.
INFLUENCER
Built upon our network of diverse Tik Tok tastemakers to capture their #CitySweetMoment and share their purpose #ThatsDazs passions.
ACTIVATION
Activated with an IRL bodega in Brooklyn to celebrate the launch with surround sound of earned national, local, consumer, and trade media.
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CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
42WEST
THE DOOR
THE DIGITAL DEPT.
THE DIGITAL DEPT.
