AMPLIFICATION
CONTENTEtsy, the online marketplace tapped The Digital Dept. to engage on-brand influencer partners to create custom content surrounding key marketing moments, with the goals of increasing brand awareness and website clicks.
ETSY
Agency: The Digital Dept.
Agency: THE DIGITAL DEPT.
Beautifully curated content created with the goal of driving sales.
OBJECTIVE
SOLUTION
From vintage fashion to homemade goods to one-of-a-kind finds, we curated a strategy to showcase all the amazing offerings on the marketplace by tapping a diverse group of influencers to serve as brand ambassadors. Each influencer was tasked with creating content around key holidays and events, such as back-to-school shopping, fall fashion, holiday gift guides, and more. With a mix of captivating Instagram photos and engaging Instagram Stories that displayed favorite shopping finds, our strategy drove both increased brand awareness and sales conversions. To extend the reach of this campaign, we were able to amplify the influencer content, focusing on driving reach, landing page views, and click-through. Through our strategic approach, we were able to achieve 6x our expected benchmarks for reach and 3.5x our engagement benchmarks. The campaign was a resounding success, generating nearly $385K in sales.
600M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
59M+
TOTAL CAMPAIGN MEDIA IMPRESSIONS
27
INFLUENCERS
51MM
IMPRESSIONS
904K
ENGAGEMENTS
$385K
SALES
SERVICES
PUBLICITY
Strategic and executive counsel across a wide range of industries, including Entertainment, Music, Business, Technology, Gaming, Sports, Advocacy, Philanthropy, and more.
INFLUENCER MARKETING
We offer a complete package of services that covers everything from strategy development to talent casting and campaign management (organic and strategic). This includes finding the right talent, reaching out to them, bringing them on board, tracking progress, and providing detailed reports across all platforms for brands.
CONTENT DEVELOPMENT
We specialize in creating content for various mediums like TV, digital, and social. Our expertise extends to copywriting, live-action, photography, design, editorial work, motion design, animation, sound design, and project management.
EVENTS
We've got you covered with full-scale planning, consulting, and PR campaigns for event activation. Whether it's in the world of theater, broadcasting, streaming, restaurants, hotels, venues, cookbooks, spirits, nonprofits, personalities, entertainment, athletes, cultural institutions, podcast brands, music, or anything else you have in mind – we're here to make it happen.
TALENT MANAGEMENT
We're all about Boutique Influencer and Creator Talent Management and Representation, with a focus on Tailored Messaging for Talent.
SOCIAL MEDIA
Social Media Content Strategy, Community Management, Social Consultations. Paid Social, Trendspotting, Influencer Relations (in-kind).
INFLUENCER
Strategy, casting, contracting and execution.
TRACKING / REPORTING
We monitored social engagement at every phase of the campaign.
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CREATIVE BRANDING
We specialize in creative branding to build identities and logos across all platforms.
42WEST
THE DOOR
THE DIGITAL DEPT.
THE DIGITAL DEPT.
