Widely regarded as the nation’s leading entertainment PR and marketing communications agency, 42West represents many of the world’s best-loved and most acclaimed entertainment personalities and brands. The name 42West symbolizes the firm’s bicoastal reach: from Manhattan’s 42nd Street (where its New York headquarters were originally located) to the West Coast (which it serves from its offices in Los Angeles). 42West’s professional capabilities are equally broad, spanning talent publicity, entertainment marketing, and strategic communications. It is a full-service PR agency that offers unparalleled expertise, media relationships and industry contacts, and understands all stages of the entertainment life cycle and how it impacts a wide range of companies, from fledgling start-ups to Fortune 500 behemoths. B/HI, a division of 42West, specializes in corporate and product communications across gaming, e-sports, entertainment programming and consumer products groups.